When it comes to getting your business found on Google, not all SEO strategies are created equal. One of the most common mistakes small business owners make is following nationwide SEO advice when what they really need is a local SEO strategy.

If you’ve ever typed your business name or services into Google and couldn’t find your website—don’t panic. You’re not alone, and you’re not invisible. You’re just not optimized… yet.

In this guide, we’ll walk through the essential reasons your business website on Google may be hard to find — and what you can do to change that.